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Trademark authorization cannot be left

  trademark authority, whether in the form of franchise also is named in the form of, in fact, contains the meaning of brand management. Shanghai pharmacy company limited
Xu road, bozhou herbal plants left unchecked, is not desirable. Daphne on the franchise is coming to management mode, the same is not desirable.
the recent two things: Xu road, bozhou, Anhui Province medicine plant in connection with the "problem of traditional Chinese medicine" and Daphne return thousands of franchisees, seemingly unrelated, can be one of the trademark licensing issues but there are similarities.
recent national food and drug supervision Bureau in Anhui Province and seized a batch of illegal production of herbal, manufacturer of violations including the use of chemical pigment dyeing, weight gain, adulteration, including Shanghai pharmacy company Xu road, bozhou medicine plant. After the incident, with "Xu Tao" trademark of the Shanghai pharmacy Co Ltd and Shanghai pharmaceutical market supervision of the Shanghai Municipal food and drug supervision Bureau immediately said: Pharmacy shares in Shanghai and Anhui naming protocols for the pharmaceutical companies have been involved, but no administration and assets. At present, the Shanghai pharmacy limited to each other to recover the right to use the name, and terminate the agreement. Shanghai drug on the market without any drug Xu road, bozhou. With the help of the Shanghai food and drug administration, pharmacy company limited, Shanghai seems to be in this matter has left itself clean.
but in this pharmacy company limited Shanghai "questions from Chinese traditional medicine" event left to clean yourself? Sinopharm
Xu road, is the beach an old Chinese medicine shops, was built in 1921, it involves some quality, outstanding reputation. Now Xu Zhongdao sign being that involved Chinese medicines factory in bozhou city "problem of traditional Chinese medicine" defiled, how large the Xu road, brand damage, it is difficult to estimate.
Shanghai company limited has signed with Xu road, bozhou medicine plant a naming deal, although we still do not know the manufacturers involved in bozhou city named "Xu Tao" the price to be paid, but the Shanghai pharmacy company is never free of its title. Xu Tao medicine plant in bozhou city in the two years, although there is no problem of traditional Chinese medicine sold to Shanghai, but it is the "Xu Tao" dye, who in the name of weight, adulteration of Chinese medicine sold directly obtain improper profits. In this sense, the Shanghai pharmacy corporation name fees are indirectly derived from unjust enrichment. Xu road, bozhou medicine plant directly will be subject to forfeiture of unjust, Shanghai pharmacy company limited indirectly name of unjust fees will do?
Shanghai pharmacy Corporation agreement with the pharmaceutical companies involved in Anhui Province has been named, is actually the "Xu Tao" trademarks licensed to bozhou that in connection with the use of traditional Chinese medicine. According to the judicial interpretation of the Supreme Court, after a trademark license, no doubt directly responsible by the producers of the substandard products is responsible for, but is jointly and severally liable for trademark licensing.
in General, trademarks of authorized persons will be available when the rights of authority, but also by authorized personnel training, organization design and management guidance and assistance obligations. The provisions of the trademark law: Licensor shall monitor the use of its registered trademark licensee product quality. The licensee shall ensure the use of the registered trademark of product quality. Shanghai pharmacy Corporation now saying "it (Xu Tao medicine plant in bozhou City) employees, its management, its funding, its sales, we are not on any business dealings" is probably justified.
last name women's shoe brands Daphne to repel thousands of stores, is actually a trademark licensing dispute.
this store and there is no misuse of trademarks. Instead, store thousands of Daphne's hard work over the years, not only earned profits for himself and Daphne and Daphne brand was expanded, increasing the brand value of Daphne.
Daphne business strategy changes now, ready to repel franchises, this is not No. Brand licensing is not available in stores, however the price during the contract period, to the stores to reduce or even stop supply solution to repel stores. Instead, Daphne should see and to compensate the many stores to improve Daphne's contribution to the brand value. Like Daphne fiercely to repel the franchisee, it is entirely possible that those franchisees to join the last period, Daphne's collapse makes.
a Word, trademark licensing, whether in the form of franchise also is named in the form of, in fact, contains the meaning of brand management. Shanghai pharmacy company Xu road, bozhou herbal plants left unchecked, is not desirable. Daphne on the franchise is coming to management mode, the same is not desirable.

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